UOPX offers online or on-campus at selection locations, make going back to school a real option for working adults. A lot of community building is done through social media, primarily on Facebook and Instagram.

Design: Creative Direction

Team: Copywriter

Problem:

Due to the amount of Online students, UOPX holds holds monthly online Study Sessions on Facebook in order to help students study, network and overall, have fun. The study sessions was lowering in attendance and the team wanted more engagement/retention.

Solution:

My partner and I took creative lead on the monthly online study sessions involving new themes, designs, and copy. For our September Study Session, my copywriting partner and I decided to go with a coffee theme. We figured it was on brand for students who are up and studying late. Our goal was to add more animations and graphics to our study session, providing more delight to the students. Overall, an additional 200+ Attended.