UOPX offers online or on-campus at selection locations, make going back to school a real option for working adults. A lot of community building is done through social media, primarily on Facebook and Instagram.

Design: Creative Direction

Team: Copywriter & Producer

Problem:

Engagement was low and the social media team wanted to increase engagement on instagram by utilizing the new feature on Instagram called Reels.

Solution:

My partner and I took creative lead on the New Years campaign on Instagram. Reeling In The New Year is a fun and relatable video series that introduces three individuals who are trying to achieve their 2021 goals. These videos received over 1,000 views and increased our overall instagram engagement.