Reeling In The New Year
ROLE: Digital Social Media Designer
CLIENT
UOPX offers online or on-campus at selection locations, make going back to school a real option for working adults. A lot of community building is done through social media, primarily on Facebook.
PROBLEM
The social media team wanted to increase engagement on instagram by utilizing the new feature on Instagram called Reels.
SOLUTION
My partner and I took creative lead on the New Years campaign on Instagram. Reeling In The New Year is a fun and relatable video series that introduces three individuals who are trying to achieve their 2021 goals. These videos received over 1,000 views and increased our overall instagram engagement.